These websites didn’t appear on the first page of Google by chance. They had a well thought out marketing plan that helped them become the top websites for the keywords that people are searching for.

Businesses use different digital marketing techniques that help them rank better in major search engines. These techniques range from (SEO) search engine optimization, (SEM) search engine marketing, (PPC) pay per click advertising campaigns, local SEO, and link building.

For example if a business is located in Bethesda, Maryland wanted to attract local customers, they would use Local SEO targeting potential clients in their area.

However if they wanted to target people all across the country they would use broader internet marketing techniques like: SEO, SEM/PPC.

Search engine optimization is a technique used to help websites increase their ranking in major search engines organically. With this method websites climb the rankings of Google slowly increasing their traffic and generating more leads and conversions gradually.

There are two types of SEO methods that help websites improve their positioning in search engines which are on page SEO and off page SEO.

The tricky part of SEO is making sure that you or whoever is performing you online marketing sticks to white hat methods and avoids black hat techniques. You have to ensure that the person doing this complies with search engine regulation and guidelines or your website will be penalized and might disappear from search engines all together.

Previously search engine marketing used to entail both organic and paid marketing. However nowadays SEM is known only for paid advertising. This type of internet marketing uses paid advertising to help websites show up on the top pages of search engines under sponsored advertising.

This technique encompasses paid search ranging from a fixed fee for ads, impression advertisements, or pay per click advertising campaigns (PPC).

With this method you increase you websites brand presence generation more traffic, leads, and conversions to you website with the click of a button.

You can market your website to the right audience by picking a choosing from a set list of keywords that you want your advertisement to show up on. Although this may seem like a simple action it isn’t that cut and dry. There is a whole process that you need to go through to ensure you win the bid for the keywords you choose, to be able to show up in search engines. Keywords aren’t the only factor you have to worry about. There are other aspects that also play a role to ensure you get the advertising space like CTR, relevance, ad text, landing page, and quality score.

You should also keep in mind that this isn’t something that you only set up once. Campaigns and paid advertising need a certain amount of up keep. The person in charge of your paid advertising campaign or PPC campaign needs to keep checking the results of the campaign and tweaking it in order for you website to reach optimal results.

Afterward a report should be generated giving you a detailed analysis of all the results showcasing the best and worst keywords. This gives up an outline of what to do and not do for your next advertising campaign.

The point of paid advertising is to increase your ROI with the least amount of spending possible.

Each of these digital internet marketing techniques is a viable option to generate clients and leads to your business. Some companies choose to go one way or the other, but you can use both channels to generate more targeted traffic to your business website and gain more sales.

I provide each of my clients with a customized marketing plan tailored to their specific business needs, giving them the best results possible within their means and budget.

If you are looking for a local internet marketing professional located in the DMV area (which encompasses Washington DC, Maryland – MD, and Virginia – VA) that can help you grow your business organically or with paid advertising please review my testimonials, previous clients and experience.

I have served clients throughout the world. Some of the places my clients are based in include:

Maryland (Lanham – Greenbelt – Laurel – Silver Spring – Baltimore), Huston Texas, Salt Lake City Utah, Dubai – UAE, London – UK, Amman – Jordan, and Istanbul – Turkey.

Please feel free to Contact Us for a free consultation today.